The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships.
Other things being equal, the more we see people and interact with them, the more probable we are to like them.
Mobile Marketing & QR Codes is the ultimate propinquity marketing tool because as Tom Martin put it "quite often, that mobile phone is the last item in the same hand that is about to grab the wallet that is going to be used to purchase your product or your competitor's". With Google & Barclays now delivering mobile payments that hand no longer reaches for the wallet so Mobile Marketing should be high on the to do list..
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