Does gender play a role in the way consumers view online ads?
We all know the old saying, “Men are from Mars and Women are from Venus”, but are the two sexes really that far apart when it comes to what online advertisements they both view?
Surprisingly, with only a few differentials, both sexes look at various online ads in the same manner, according to EyeTrackShop, creators of the world’s first eye tracking technology.
In a recent study conducted in Norway, EyeTrackShop enlisted 100 participants, over 2 days, using test ads from the H&M website, Reebok and Saab in hopes of finally answering, does gender play a significant role in the way consumers look at ads, packages and other stimuli.
Below, find EyeTrackShop’s visual attention patterns and visual fixation order for the H&M website test. You can draw your own conclusions.