Your home page should have an overarching purpose:
Based on that purpose you can create your home page goals.
1. Is your goal to build customer awareness about your brand, product or service (Informational)?
2. Is your goal to generate sales, acquire new customers or leads (Revenue generating)?
3. Is you goal to provide an alternate way for new and existing customers to find or contact you (Cost Savings)?
Do you have goals established for your home page? Are there other goals that should be considered especially for a home page?
Article by Jean Hendricks networking exchange blog