The Like Log Study from Yury Lifshits on Vimeo.
[Single Infographics]
The Rankings
New York Times is the leader of social engagement with 2.3M likes/month, 400 likes for a median story and 13 articles in top 40. Wall Street Journal story "Why Chinese Moms Are Superior" is the greatest hit with 340,000 likes.The Numbers
There are around 10 likes per 1000 pageviews (across several websites with public PV numbers). Decay of engagement is extremely sharp, with less than 20% likes happening after the first 24 hours.The Trends
Stories about Facebook, Apple, Verizon, Groupon, future and infographics are universally popular across technology blogs. Articles about Microsoft, Amazon, Samsung, cloud computing, TV and search see much less engagement.Recommendations
- Big effort for big stories
- Improve promotion of your best content
- Improve your median story
- Invest in demand analytics
- Invest in social media optimization
The Rankings
Facebook allows anyone to get the total number of likes for any URL. For this study we collected like counts for 45 popular news sites over the period of three months. You can sort our collection by any parameter.
| Site | Total likes | Top story | Top 13 stories | Top 90 stories | Median story | # of 3+ liked stories |
|---|---|---|---|---|---|---|
| New York Times | 6815796 | 105289 | 12% | 36% | 398 | 3955 |
| BBC | 4331367 | 140012 | 13% | 38% | 225 | 3867 |
| NPR | 2549613 | 119351 | 18% | 48% | 98 | 2576 |
| The Guardian | 1883161 | 78066 | 21% | 47% | 122 | 2408 |
| Yahoo! Sports | 1774183 | 40490 | 16% | 47% | 32 | 3325 |
| Fox News | 1730704 | 33281 | 13% | 38% | 71 | 3644 |
| Yahoo! News | 1693928 | 42995 | 26% | 60% | 95 | 2476 |
| BuzzFeed | 1479737 | 112289 | 28% | 57% | 60 | 3251 |
| TechCrunch | 1441201 | 7475 | 3% | 12% | 484 | 2595 |
| Yahoo! Shine | 1385644 | 58843 | 29% | 78% | 0 | 751 |
| CNN | 1263924 | 238596 | 42% | 78% | 0 | 690 |
| Wall Street Journal | 1205701 | 342294 | 58% | 81% | 1 | 1353 |
| Mashable! | 1041076 | 69290 | 23% | 44% | 190 | 2035 |
| AOL News | 1010507 | 48115 | 25% | 54% | 43 | 1940 |
| Yahoo! Music | 1002684 | 55338 | 24% | 62% | 28 | 1371 |
| TIME Magazine | 890017 | 328192 | 51% | 72% | 28 | 2709 |
| Yahoo! Movies | 758456 | 42002 | 34% | 80% | 45 | 667 |
| Huffington Post | 710561 | 42005 | 35% | 71% | 25 | 1281 |
| Reuters | 655062 | 152780 | 42% | 67% | 15 | 3281 |
| Engadget | 600962 | 26858 | 16% | 40% | 60 | 2961 |
| The Economist | 593271 | 63317 | 25% | 49% | 97 | 1679 |
| Vanity Fair | 592001 | 44998 | 46% | 80% | 35 | 1027 |
| Forbes | 538588 | 56695 | 47% | 70% | 19 | 2305 |
| Wired | 469834 | 29806 | 25% | 57% | 107 | 1220 |
| Change.org | 400062 | 42310 | 42% | 64% | 42 | 1601 |
| The Daily Beast | 370000 | 14752 | 22% | 49% | 17 | 2140 |
| Bloomberg | 352700 | 15092 | 29% | 57% | 11 | 2906 |
| Yahoo! OMG | 317684 | 23268 | 38% | 73% | 6 | 1929 |
| CNET | 305803 | 11273 | 23% | 54% | 31 | 2028 |
| Gawker | 251199 | 48976 | 53% | 85% | 0 | 563 |
| Yahoo! Finance | 220971 | 30228 | 52% | 97% | 0 | 317 |
| Fast Company | 199552 | 19395 | 29% | 59% | 30 | 1470 |
| Business Insider | 199545 | 13630 | 46% | 76% | 3 | 1239 |
| Good Magazine | 197445 | 7301 | 22% | 51% | 25 | 1706 |
| ReadWriteWeb | 144279 | 13763 | 39% | 60% | 15 | 1676 |
| BNET | 136556 | 13481 | 44% | 70% | 5 | 1540 |
| Business Week | 89036 | 10515 | 33% | 58% | 1 | 1418 |
| eHow | 87843 | 9665 | 44% | 72% | 0 | 945 |
| Inc Magazine | 87540 | 5553 | 29% | 58% | 17 | 953 |
| GigaOm | 64357 | 4284 | 32% | 54% | 6 | 1686 |
| VentureBeat | 51021 | 1804 | 18% | 42% | 10 | 1722 |
| Associated Content | 49383 | 12398 | 77% | 93% | 0 | 405 |
| All Things D | 21502 | 1872 | 43% | 80% | 0 | 401 |
| paidContent.org | 9955 | 942 | 36% | 68% | 1 | 441 |
| Poynter | 8660 | 1207 | 42% | 79% | 0 | 294 |
We use 13 top stories as a model for "one story per week" strategy and 90 stories as a model for "one story per day" strategy.
[Single Infographics]
Reference: Yury Lifshits. Ediscope: Social Analytics for Online News. Yahoo! Labs, Tech. Report No. YL-2010-008.
Short URL: http://bit.ly/likelog
Contact: lifshits@yahoo-inc.com
Released under CC BY 3.0 license
The Like Log
45 sites, 100K+ articles, 40M+ reactions
Three months from 10/2010 to 01/2011
"Total" facebook counts:
likes + shares + facebook comments
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