Monday, 4 April 2011

The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce


Has your business web site seen a down turn in unique visits and traffic? Do you think Facebook could be to blame?

Adgregate Markets and Webtrends have partnered to publish the industry's first statistically significant data on the recent growth in social commerce on Facebook.  
Download the pdf White Paper here


EXECUTIVE SUMMARY
An interesting dilemma that companies have been facing of late is what level of promotion is necessary for their website vs. their Facebook page. Recent campaigns show evidence that a few companies have broken traditional norms in directing traffic directly to their fanpage, surpassing their websites.

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